Marketing Committee Charter 

Purpose 

The Marketing Committee is a committee of the Advisory Board established under Article 6 of the Bylaws. The Committee’s purpose is to assist the Board in overseeing the ER’s overall strategic direction, risks, investments, and progress in the areas of marketing, branding, and e-commerce. 

Membership 

  1. Only currently active Advisory Board members may serve on the Committee. The Board will appoint members of the Committee and the Chair of the Board will appoint all Committee Chairs each to serve for a three-year term. Appointment to the Committee requires a majority vote of the Board Members then in office. 
  2. The President/CEO and the Chair of the Advisory Board may not serve as Committee Chair. 
  3. The Board may fill vacancies on the Committee. The Board may remove a committee member from the Committee at any time, with or without cause. 

Operations 

  1. The Committee will meet with such frequency as it may determine, but no less than four times annually unless otherwise directed by President/CEO or Board Chair. The Chair of the Committee will preside over Committee meetings. A majority of Committee members will constitute a quorum. Committee approvals will require a vote of a majority of the Committee members present at a meeting at which a quorum is present. 
  2. The Committee will report its activities to the Board on a regular basis and will keep minutes of its meetings. 
  3. Unless the Committee otherwise directs, the President/CEO may attend all Committee meetings. 
  4. The Committee may invite any non-Committee member to attend meetings or meet with Committee members upon written notification to the President/CEO and the Chair of the Advisory Board from the Committee Chair. 
  5. The Committee will review this charter periodically and recommend any proposed changes to the Executive Board for review. The Board may amend this charter at any time. 

Responsibilities 

  1. Overseeing and reviewing the Company’s marketing, branding and e-commerce strategies, activities, and initiatives to ensure alignment with the Company’s strategic goals. 
  2. Review and discuss with management the Company’s recruitment and retention of marketing personnel and the Company’s marketing budget. 
  3. Act in an advisory capacity to management with respect to collaborations with businesses, designers and influencers and other marketing and branding programs to enhance the Company’s visibility. 
  4. Act in an advisory capacity to management regarding community outreach strategies with emphasis on corporate social responsibility through branding and marketing. 
  5. Assist the Board in its advice and counsel of management in its enhancement and stewardship of the Company’s brands. 
  6. Perform such other duties consistent with this Charter or that the Board may assign to the Committee. 

Proposed May 2, 2024, Adopted